Madrid | October 28, 2024
This Friday the general manager of Envera, Enrique Grande, has participated as a speaker at the University Degree in Sustainable International Tourism of the University of Applied Sciences and Arts of Lucerne (HSLU), in Switzerland, and promoted by the United Nations Agency UN Tourism.
Envera has been invited by Iberia, as its great social work, to explain how its work, accompanying people with disabilities so that they can take their place in the world with dignity, also helps tourism companies in their social responsibility and compliance with ESG criteria.
"Envera's social work impacts 11 Sustainable Development Goals of the UN Agenda 2030 and that makes us interesting for many companies for which social impact has become a strategic element to attract customers, funders and investors," Grande pointed out during his presentation.
Envera, which has a tourism DNA since its founding in 1977 by Iberia employees, brings its experience to promote integral accessibility in tourism so that travelers with disabilities, the elderly or those with special needs are taken into account when planning tourist itineraries and promoting inclusive destinations.
Moreover, this type of traveler is of great interest to tourism agents as they tend to travel accompanied (multi-customer), practice non-seasonal tourism and have a greater economic impact on the destinations they visit.
The first edition of this pioneering international degree program began in September with students from Switzerland, Italy, Kazakhstan, Uzbekistan, Saudi Arabia and Georgia. It was inaugurated in Madrid by Natalia Bayona, executive director of UN Tourism, and has about thirty students.
Some of them, others followed the presentation virtually, visited the Envera Integral Disability Center on Friday. After the general manager's master class, they toured the Special Employment Center to see first-hand some of the work carried out by professionals with disabilities: from Digital Services, where 2.5 million poorly executed airline tickets are "fixed" every year, to the Solidarity Recycling Center through which Envera donates material to other NGOs (100 tons in the last year).
As a culmination of this immersion in disability and a different inclusive day, the university students have passed through the microphones of Radio Terrícola, conducted by beneficiaries with intellectual disabilities from Envera.
As noted in each Dis-Friendly Tour on Radio Viajera, the other radio platform in which Envera collaborates with a biweekly program, "a tourism that welcomes all types of tourists with open arms is a fair, sustainable and very competitive tourism for the sector".
For this reason, Envera also has a Dis-Friendly Seal, a competitive and differentiating brand that distinguishes companies that care about welcoming all their customers with respect and empathy.
Companies that have understood that what is good for people with disabilities is also good for society as a whole.
