Madrid | October 28, 2024
This Friday the general manager of Envera, Enrique Grande, has participated as a speaker at the University Degree in Sustainable International Tourism of the University of Applied Sciences and Arts of Lucerne (HSLU), in Switzerland, and promoted by the United Nations Agency UN Tourism.
Envera has been invited by Iberia, as its great social work, to explain how its work, accompanying people with disabilities so that they can take their place in the world with dignity, also helps tourism companies in their social responsibility and compliance with ESG criteria.
"La labor social de Envera impacta en 11 Objetivos de Desarrollo Sostenible de la Agenda 2030 de la ONU y eso nos hace interesantes para muchas empresas para las que el impacto social se ha convertido en un elemento estratégico para atraer clientes, financiadores e inversores", apuntaba Grande durante su exposición.
Envera, which has a tourism DNA since its founding in 1977 by Iberia employees, brings its experience to promote integral accessibility in tourism so that travelers with disabilities, the elderly or those with special needs are taken into account when planning tourist itineraries and promoting inclusive destinations.
Moreover, this type of traveler is of great interest to tourism agents as they tend to travel accompanied (multi-customer), practice non-seasonal tourism and have a greater economic impact on the destinations they visit.
The first edition of this pioneering international degree program began in September with students from Switzerland, Italy, Kazakhstan, Uzbekistan, Saudi Arabia and Georgia. It was inaugurated in Madrid by Natalia Bayona, executive director of UN Tourism, and has about thirty students.
Algunos de ellos, otros siguieron la ponencia de forma virtual, visitaron el viernes el Centro Integral de Discapacidad de Envera. Tras la master class del director general, recorrieron su Centro Especial de Empleo para conocer, en primera persona, algunos de los trabajos que realizan profesionales con discapacidad: desde Servicios Digitales donde se "arreglan" cada año 2,5 millones de billetes de avión mal ejecutados, hasta el Centro de Reciclaje Solidario con el que Envera dona material a otras ONG (100 toneladas en el último año).
As a culmination of this immersion in disability and a different inclusive day, the university students have passed through the microphones of Radio Terrícola, conducted by beneficiaries with intellectual disabilities from Envera.
Tal y como se apunta en cada Tour Dis-Friendly en Radio Viajera, la otra plataforma radiofónica en la que Envera colabora con un programa quincenal, "un turismo que acoge con los brazos abiertos a todo tipo de turistas, es un turismo justo, sostenible y muy competitivo para el sector".
For this reason, Envera also has a Dis-Friendly Seal, a competitive and differentiating brand that distinguishes companies that care about welcoming all their customers with respect and empathy.
Companies that have understood that what is good for people with disabilities is also good for society as a whole.
