- Háblalo eliminates communication barriers and allows people to travel with greater autonomy.
- Hearing impaired, intellectually disabled and people with reduced mobility from Envera have participated in its testing.
Madrid | January 30, 2025
Fitur 2025, the main tourism trade fair held last week at IFEMA and which has once again broken records -more than 255,000 attendees and an impact of 445 million euros in Madrid- has been the great showcase in which innovative and pioneering initiatives have been presented to promote a competitive tourism sector within everyone's reach. One of the main novelties was the Háblalo application that Iberia presented at its stand, an innovative app that eliminates communication barriers and makes flying more accessible for everyone. A major milestone for aviation that favors universal accessibility and travel with greater autonomy.
Tal y como apuntan desde la compañía, "diseñada bajo el concepto de accesibilidad universal, Háblalo es la app que mejora la comunicación de personas con discapacidades auditivas, barreras idiomáticas u otras dificultades comunicativas", si bien puede ser utilizada por "cualquier persona que lo necesite, por ejemplo personas mayores, turistas extranjeros o incluso pasajeros que no estén acostumbrados a coger un avión", tal y como apuntó durante la presentación Ainhoa Serrano, manager de Impacto Social de Iberia que ha liderado el proyecto.
For Paula Lafora, Director of Customer Experience, the application allows Iberia to continue advancing in its commitment to make flying a positive experience for everyone.
The app, developed by Asteroid, has been designed by people with disabilities from Envera, a social entity that was born from Iberia 48 years ago and that has contributed with its experience and collaborated with the design of Háblalo from the very beginning.
Es el caso, por ejemplo, de Paloma Pérez, profesional con discapacidad auditiva del Área de Servicios Digitales, y Kenia Herráez, residente con discapacidad intelectual y movilidad reducida, que participaron en un vuelo piloto de Iberia desde Madrid a Barcelona para testear el correcto funcionamiento de la aplicación, junto con María Luisa Vives de la Asociación Hola Qué Tal - Afasia.
Según Mateo Nicolás Salvatto, fundador y CEO de Asteroid, "Iberia se convierte en la primera línea aérea global en incorporar Háblalo for Business para que su experiencia de viaje sea verdaderamente accesible a todas las personas con dificultades en su comunicación".
Another of the people involved in the project has been Alex Roca, influencer and athlete with cerebral palsy, who shows in this video how the app works.
Iberia is now joining forces with Háblalo to create a new communication experience between staff and passengers, allowing them to express themselves autonomously, from anywhere and without the need for an internet connection throughout the entire trip.
